hey there! I’m Laura, an Associate Creative director, born, raised, and living in chicago.
My career kicked off quite some time ago, designing pet food packaging while being surrounded by adorable pups. If you spot a dog on the street, chances are I'll know the breed and will definitely ask to pet it 🐶
These days, my world revolves around shopper marketing. Join me for a grocery run, and you'll find yourself exploring aisles, examining floor stands, and scrutinizing shelf blades – every single time. #storechecks
I'm a hiking enthusiast, lover of National Parks (50 out of 63 U.S. National Parks, check!), and the go-to travel planner for my friends.
Having worked at a zoo for 11 years, I've got some wild animal facts up my sleeve, and I'm head over heels for southwest and desert modern interior design.
Wanna chat or collaborate? Hit me up below ✌️
With over 10 years of agency experience and 8 years crafting innovative strategies for global brands, I'm all about developing tailor-made toolkits to suit markets across the globe – anywhere there's a grocery store. I've led talented teams of art directors, copywriters, freelancers, 3D artists, and retouchers. I have directed photoshoots and I love to schmooze with clients.
MENTIONS AND ACCOLADES
2022
- Effie Award, Gold, Multi-Retailer Program - Ziploc Functional Fashion
- Effie Award, Silver, Omni-channel Shopper Solution - Ziploc Functional Fashion
2020
-Effie Award, Bronze, Commerce & Shopper: Brand Experience - Windex: Our Small Step to Help Seas Sparkle
2017
- Graphic Design USA American Package Design Award - Nature's Logic Dog and Cat Kibble
2016
- Minted.com Jury Pick Winner, Child Fabric Design Challenge - Bold Balloon Animals
2015
- Nature's Logic Feline Kibble Packaging Pet Product News Editors Choice Award at SuperZoo Trade Show
2014
- Graphic Design USA American Graphic Design Award, Student - Senior Thesis: Rebranding Brookfield Zoo
- Nature's Logic Packaging Redesign First Look featured in Pet Business Magazine, November 2014
2013
- 2nd Place, Best in Show at Loyola Graduate Exhibition - Senior Thesis: Rebranding Brookfield Zoo
SELECT CLIENTS
Babyganics
Bravo Pet Foods
Chicago Canine Rescue
Gannon Center for Women and Leadership
Glade
Inaba Ciao Cat Treats
Kellogg’s
Kiwi Shoe Care
Kona Brewing
Loyola University Chicago
Mrs. Meyer’s Clean Day
Method
Naked Juice
Nature’s Logic
Northwestern Memorial Hospital
Pangea Educational Development
Pleasant Home Foundation
Pledge
Quaker
Rose Paving
Tropicana
White Claw Hard Seltzer
Wholistic Pet Organics
Ziploc